Hartford, CT – Primacy, a full-service digital experience agency based in West Palm Beach, FL (with satellite offices in Farmington, CT and Boston, MA) is thrilled to announce that Allison Minutillo will join the team as Senior Vice President of Marketing Services. In this newly created role, Minutillo will define, activate, and lead a comprehensive suite of strategic, omni-channel marketing services for both clients and the Agency alike. With nearly 15 years of marketing agency experience, she'll bridge Primacy's unparalleled creative, content and digital service offerings with the agency's impressive paid media strengths, on behalf of Mediate.ly. Pair that with the parent company's (Digital United) best-in-class Drupal foundation built through a CMS product called Zensource, the company will be positioned for rapid growth over the next few years. Additionally, she will spearhead the marketing strategy and activation efforts for the Agency, as well as a team of marketing professionals.

"Allison's talents, drive, and reputation for exceptional leadership are a shining example of Primacy's core values. Her team will drive significant agency growth alongside her peers across the Digital United (holding company) brands. She's the final senior leadership puzzle piece as we strive towards our north star, and are thrilled to have her on our team," stated Stan Valencis, President and Owner, Primacy/Digital United.

Prior to her new role at Primacy, Minutillo served as President and Co-Owner of Rebel Interactive Group where she co-led the Agency to great heights including being listed as an Inc. 5,000 fastest growing company for three consecutive years. She was the host of the Rebel Leadership Podcast, and was awarded one of the region's Top 25 Women in Business by the Hartford Business Journal for 2023.

Minutillo resides in Farmington, CT and is the proud wife of Chad Minutillo, and mom of two young sons, Anthony (5) and Vinny (3).


About Primacy

Primacy is a full-service digital experience agency that provides unparalleled client service and in-depth industry expertise. We create smarter experiences that connect with people during meaningful moments—building greater value for brands while driving measurable results. 

Primacy works with a diverse range of clients in verticals including consumer, financial services, healthcare, manufacturing, and higher education. Clients include Aetna, Amica, Boston College, Cannondale, Cornell University, Dolby, The Hartford, HMR Weight Management Services Corp., Joslin Diabetes Center, MIT, Mutual of Omaha, Rice University, SCAN Health Plan, Stanley Black & Decker, Tufts Medical Center, UChicago Medicine, University College London and more.  

The company is headquartered in West Palm Beach, with offices in Boston, and Hartford. To find out more, visit www.theprimacy.com

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